SSMK and UNICEF pioneer text messaging for social change
Equal Access Nepal's SSMK radio show - otherwise known as Saathi Sanga Manka Kura or Chatting With My Best Friend in English - was recently reviewed on Mobile Youth, a website that is "A global network of people using mobile technology for social impact," for the pioneering mobile phone technology that the SSMK and UNICEF teams are using to reach out to youth. The text of the article follows:
"A recently launched campaign at a popular youth radio program in Nepal focuses on the voices of youth - or at least, text messages of youth. Regardless, the SMS campaign seems to be making strides.
UNICEF in Nepal has teamed up with the popular Nepali radio program Saathi Sanga Man Ka Kura, which means "chatting with my best friend." The program, also called SSMK, is run by the non-governmental organization Equal Access Nepal. SSMK has been on the air for 10 years and reaches millions of youth listeners (primarily ages 13 to 26) throughout Nepal. In April, UNICEF and SSMK launched a campaign that allows young listeners to take an active role in a conversation, all via SMS.
Last Updated on Thursday, 22 July 2010 15:26
